The Complete Strategy Course

This comprehensive course on Strategic Management is designed to equip learners with the knowledge and tools needed to develop, assess, and execute effective strategies within organisations. The course is divided into six detailed sections, each focusing on key aspects of strategic management.

1. Frameworks (8 lectures)

This section lays the foundation for understanding strategy by exploring various definitions and frameworks. Topics include what strategy entails, essential strategic questions, levels of strategy, and different schools of thought such as the Rational, Incrementalist, and Emergent strategies, setting the stage for deeper exploration.

2. Mission (5 lectures)

The focus shifts to the core purpose of organisations, exploring the importance of Vision and Mission statements. This section also examines how these statements are formulated and linked to strategic objectives. Learners will be introduced to concepts like Obliquity and will review examples of effective Vision and Mission statements in practice.

3. Appraisal (27 lectures)

Learners will gain insights into strategic analysis tools and techniques, starting with an understanding of the VUCA (Volatile, Uncertain, Complex, Ambiguous) world. The section covers a wide range of methodologies, including Scenario Planning, PESTEL analysis, Porter’s Five Forces, SWOT, and SOAR analysis. Special emphasis is placed on advanced concepts like Black Swan events, Horizon Scanning, and Value Chain analysis, providing a robust toolkit for strategic appraisal.

4. Competitive Advantage (15 lectures)

This section delves into strategies for achieving and maintaining competitive advantage. Learners will explore the Seven Strategies, Cost Leadership, Differentiation, and Focus strategies. The course covers advanced topics such as the Resource-Based View, Core Competence, and Dynamic Capabilities. Learners will also examine the Fast/Forward model and intrapreneurship as key drivers of competitive advantage.

5. Strategic Options (30 lectures)

Focusing on strategic decision-making, this section introduces various models and frameworks like the SFA Matrix, BCG Matrix, and Product Life Cycle. Learners will explore the dynamics of Mergers & Acquisitions, Strategic Alliances, and Retrenchment & Divestment. Emerging trends such as Digital Marketing, Machine Learning, and the Metaverse are also covered, alongside traditional strategies like Blue Oceans and Military Strategies, offering a comprehensive view of strategic options.

6. Implementation (19 lectures)

The final section addresses the critical aspect of putting strategies into action. It covers Strategic Styles, Change Management theories, and Leadership styles, including Kotter’s 8-Stage Change Model and Complexity Leadership. Learners will also explore tools like the Balanced Scorecard and delve into contemporary challenges such as Climate Change, ensuring they are prepared for real-world implementation of strategic plans.

Certificate of Completion

Upon completion of the course, you will be awarded a Certificate of Completion.